Labour In Communications today released Fit for The Future - their report outlining practical, tactical steps Labour can take to build the best platform to communicate its vision for the future of Britain.
Published by Labour in Communications, a group made up of Labour supporters working in communications, Fit for The Future makes several recommendations on how the party can regain power at the next election, including simplicity of messaging, and offering a more positive and emotive vision that connects with voters and focuses on the issues that they care about. It argues that benefits of policies are often lost in the tone of messaging and there is a need to convey passion and emotion for what Labour are advocating.
I'd strongly recommend it.